Shane Carpenter Strategic Communication is a digital and public relations consultancy that partners with small and mid-size businesses to create strategy first solutions that connect with your audience and drive growth.
I help small and mid-sized businesses cut through the noise and build meaningful connections with their audiences.
What makes me different? I start with strategy, not tactics. That means diving deep to understand your business, your customers, and your goals before we make a single marketing move. The result? Marketing that builds trust, drives engagement, and delivers real business growth.
No cookie-cutter solutions, no unnecessary fluff – just strategic marketing and PR that works.
Doing marketing activities for the sake of doing marketing activities is a good way to waste your time and marketing budget. You need a strategic marketing play. Why? Simply put, a plan will organize and focus your efforts in a specific direction so you can get the business results you need.
This basic planning template will help you:
Pick and choose exactly what you need, when you need it. No pressure to commit to services you don’t want, and no surprising monthly bills. Just targeted, professional support that fits your budget and timeline.
Plus, you’ll work directly with me – not get passed around to junior staff or account managers. That means working with a partner who truly understands your business.
We’ll sit down together and dive deep into what makes your business unique, understand who your ideal customers really are, and explore the perfect mix of marketing tactics to reach them.
Every strategy I develop is built from the ground up, tailored to your specific goals, budget, and market reality. You’ll walk away with a clear, actionable plan that will get you measurable results.
You’ve got a marketing plan specific to your business needs but not the time or team to execute it
Think of me as an extension of your marketing team. I bring the specialist skills and focused attention your marketing deserves. From content creation to campaign management, I’ll turn your marketing vision into reality.
Marketing goals should connect to business goals which means every marketing action you take whether it be a social media post, blog post, podcast, interview, video, or ad should be helping your company work towards meeting a business goal.
–Shane Carpenter
Shane Carpenter helps small and mid-sized businesses develop focused marketing and PR strategies that connect with their audiences. He partners with companies to build programs that align with their business goals. His approach emphasizes understanding each client’s unique needs to create practical marketing solutions that build trust and drive engagement.
