Copyright © 2024 Shane Carpenter Strategic Communication
Hello, I'm Shane.
I’m a strategy-first marketing and public relations consultant who partners with small and mid-size companies to build marketing programs that align with their business goals.
Strategy First
Years ago, I worked at a Fortune 50 tech company. It was an enlightening experience that ingrained in me the importance of clearly defining goals, creating actionable plans, and executing them meticulously.
Though I didn’t realize it at the time, this environment was teaching me to think critically and strategically. The impact of those lessons is profound, and I’ve carried them into every facet of my marketing and public relations career.
Today, we’re inundated with more marketing and public relations opportunities than ever before. This can be both an advantage and a challenge. The key to navigating this landscape is simplicity: defining strong goals and devising a strategy to achieve them.
I believe every aspect of marketing should be strategic. Each piece should contribute to a marketing goal that aligns with your business goals.
What separates successful marketing from shots in the dark? Strategic thinking.
A Bit About Me
My path to marketing and public relations isn’t one you’ll find in many textbooks. I started as a musician. Then came roles in retail management, customer service, and human resources. Each provided me with valuable learning experiences.
At Intel, these diverse experiences came together. My time there proved pivotal, providing hands-on business experience and the opportunity to work on projects redefining my group’s operations. It was writing communications to Intel’s 50,000 US employees that I discovered my true passion: helping organizations connect with their audiences.
Outside the office, you’ll find me experimenting with new recipes or tending to my garden. I love getting lost in books and working on fiction pieces. Music is still passion and while I don’t play anymore I enjoy listening to everything from pop to metal, jazz to classical. I can’t leave out my furry friend, a spunky 11-pound chihuahua/beagle mix who, despite his modest size, has an impressive talent for sniffing out whatever meat I’m cooking and convincing me to share.
Why Hire Me?
There plenty of great agencies and freelancers out there so why should you consider me?
I start with strategy, not tactics. Before recommending any marketing activities, I take the time to understand your business model, competitive advantages, and growth objectives. This foundation ensures every marketing dollar you spend serves a clear purpose.
Hire me to transform your approach from scattered tactics to strategic success. I specialize in creating focused marketing strategies that align with your business goals and resonate with your target audience.
As your marketing partner, I bring both strategic insight and practical execution. No more generic solutions. Instead, you’ll get customized strategies, thoughtful recommendations, and marketing initiatives that build lasting connections with your audience. Think of me as your strategic marketing leader, dedicated to turning your business goals into marketing success.
Shane Carpenter helps small and mid-sized businesses develop focused marketing and PR strategies that connect with their audiences. He partners with companies to build programs that align with their business goals. His approach emphasizes understanding each client’s unique needs to create practical marketing solutions that build trust and drive engagement.
