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middle of the funnel marketing

What Is Middle Of The Funnel Marketing?

Reading Time: 9 minutesMiddle of the funnel marketing is an important but sometimes forgotten element in both marketing and public relations. This is because much of the time organizations get caught up in driving awareness. It’s an odd thing but many people seem to think that awareness is the golden goose. Awareness is important but it’s only one step. The goal is to get people to the bottom of the funnel which means a sale. As much as you might want it toRead More »What Is Middle Of The Funnel Marketing?

What is top of the funnel marketing?

What Is Top Of The Funnel Marketing?

Reading Time: 8 minutesIn marketing articles, I often see the terms top of the funnel content, middle of the funnel content, and bottom of the funnel content. What exactly is this about? More importantly, why should you organize your content in this way? This is going to be the first of four articles focusing on each of these areas. The fourth article will be on what I call through the funnel content which is often missed by organizations. As I go through eachRead More »What Is Top Of The Funnel Marketing?

Should You Be Planning For The Future?

Reading Time: 6 minutesMany days when I wake up I feel like I’m living in some crazy alternate timeline. The last couple of months have been interesting to say the least. Any semblance of what we knew as normal in January still seems like a long way off. As some states have started to slowly re-open their economies, the question for businesses has become what does the future look like? Planning for the future has become a big topic in my email boxRead More »Should You Be Planning For The Future?

control marketing

Are You In Control of Your Marketing?

Reading Time: 5 minutesThere is more information available to you right now than at any time before in human history. This is a great thing but it also comes with some responsibility. With so much information you have to sift through it to determine what is right for you. This can be difficult. Not every piece of advice that you see is going be right for you. I write this blog as an informational resource. It’s meant to answer questions you may haveRead More »Are You In Control of Your Marketing?

Strategic Plan

Times Are Crazy But You Still Need A Strategic Plan

Reading Time: 5 minutesIf you are a regular reader of this blog, you know that I am a strong advocate of having a strategic marketing plan but when the world suddenly becomes chaotic, it can be easy to dismiss having a plan. When your not sure where the world is going and what the new normal might be, what good is a plan? While it can be easy to decide that a strategic marketing plan couldn’t possibly offer any benefits when your notRead More »Times Are Crazy But You Still Need A Strategic Plan

Tactics

Create Tactics That Will Help You Crush Your Goals

Reading Time: 4 minutesThis is the last article in which we will talk about GSOT.  We have been moving down the line from broad to more specific. We’ve talked about goals,  strategy, and objectives that will help you achieve those goals. Now it’s time for tactics. Before we do, let’s do a quick review. GSOT stands for: Goals are the broad primary outcomes you want to achieve.  Strategy is how we are going to achieve our goals. Objectives are the measurable steps thatRead More »Create Tactics That Will Help You Crush Your Goals

Objectives

Develop Objectives That Will Help You Meet Your Goals

Reading Time: 4 minutesA few weeks ago we were talking about a model to help create a strategic marketing plan. This was when you could still go to a restaurant or to the movies. Those days seem like forever ago but I want to finish up this series. With the world in turmoil and the future uncertain, it may seem like a plan would be useless but it still provides plenty of value. I’ll talk about that more in a couple of weeksRead More »Develop Objectives That Will Help You Meet Your Goals

8 Books That Will Boost Your Game

Reading Time: 4 minutesThe last several weeks have felt more like several years. Like you, I’m still adjusting to the new normal that has arisen in response because of COVID19 The one thing I do know is that the future isn’t what any of us thought it would be. There are two ways to deal with it. The first is to grieve the loss of the future we were building and the death of the normalcy we once knew. There is no avoidingRead More »8 Books That Will Boost Your Game