Reading Time: 3 minutesLife isn’t normal right now. Everything feels uncertain. If you need some advice on marketing/public relations or if you just want to pick my brain, I’m here for you. Don’t be afraid to reach out. In the meantime, I’m going to share some resources that I hope you will find as useful as I have.
Reading Time: 6 minutesThe last week has been like something out of a movie. We are certainly living in uncertain times right now. Like many of you, I’ve been wondering what’s next. In December, when I was planning for 2020, part of that process was a SWOT analysis. I didn’t have a pandemic as part of the possible threats for the year. It never really entered my mind. Recession, yes. Pandemic, no. It felt necessary to stop the articles I’ve been writing aboutRead More »With The Health Crisis, Should You Suspend Your Marketing?
Reading Time: 4 minutesWhen you hear the term strategy, what do you think of? It’s a word that is often used but has an aura of mystery surrounding it for many people. We all love to throw the word “strategy” around. You need to have a social media strategy, a content marketing strategy, an earned media strategy, a paid media strategy, a business strategy…that’s a whole lot of strategy. The problem with having a strategy for everything you do is that it putsRead More »What’s Your Strategy?
Reading Time: 5 minutesWhat are your goals? The question seems simple but I find that many times people have a hard time articulating them. Especially when it comes to their organization. We love to get things done. You, me, really everybody. And when we need to get things done we jump into a flurry of activity. Unfortunately, activity without a plan just leads to our sole accomplishment of being we were active too much of the time. Activity is good. Not getting anywhereRead More »What Are Your Goals?
Reading Time: 5 minutesThere are two pieces that are always prevalent to bring marketing and public relations into alignment: strategic planning and execution. Both need the other before you can truly see results. I’ve never found anybody who disagrees with this but recently I’ve realized there is a third piece to this puzzle. It’s a piece that I rarely see talked about if at all. When it’s there it can make all the difference but when it’s not it can be like plantingRead More »Are You In Alignment With Your Marketing?
Reading Time: 5 minutesNothing stays the same and that also applies to media relations. There are numerous channels that simply didn’t exist 10-15 years ago and some of those channels now fall under the category of media. The right place for your story may not be the newspaper but the person who blogs about your industry. That alone impacts media relations. What are the new channels? Why should you care and how does that impact media relations? If you are asking those questions IRead More »How Has Media Relations Changed?
Reading Time: 7 minutesPESO is a model that I have embraced because it ties all the different areas of marketing communication together while also allowing us to measure results. I believe the PESO model is the most effective model available to marketing and public relations (PR) so much that we won’t work with anybody who won’t allow us to use PESO in the planning. Strong words but as we talk about it more, you’re going to come to understand why I feel that way. Let’sRead More »What Is The PESO Model And Why Should You Care?
Reading Time: 6 minutesI would love to know everything there is to know about digital marketing and public relations but it’s impossible. If nothing changed I might have a shot but that’s the problem. The world is constantly changing and this means that the knowledge we need to live in it is constantly changing as well. Even a small change can cause ripples that have a large impact. This makes learning a necessity. If I was still walking around with the same knowledgeRead More »A Learning Mindset Is An Important Key To Success
