Reading Time: 4 minutesThe Super Bowl is one of the biggest sporting events in the world but it’s not only about the game. The ads run during the Super Bowl have come to be seen as entertainment in their own right. The obvious thing for me to do in this article would be to critique this year’s ads telling you which ones I thought were the best and which didn’t quite make the grade. I’m not going to do this because I seeRead More »Super Bowl Ads: 3 Important Lessons to Apply to Your Marketing

Reading Time: 8 minutesHave you ever heard of integrated marketing communication? It’s not a hot new idea. In fact, it’s a concept that has been around for a long time but didn’t get much attention from marketers until the 1990s. At its most basic, the idea is to have consistent messaging over multiple marketing channels. It may sound easy but there are many challenges and it’s not just understanding how the different channels work. It could be the way your company is structuredRead More »Integrated Marketing Communication is the Present and Future

Reading Time: 4 minutesHere we are in 2022. It’s been an interesting couple of years, to say the least. It’s delivered some challenges that I bet you never expected. I certainly didn’t. I feel like I’ve been running the gauntlet for the last two years and am now limping into the new year. It appears I’m not the only one. Many of the newsletters that hit my inbox towards the end of 2021 had a hint of somberness to them which was unexpected.Read More »What’s On My Mind As We Enter 2022

Reading Time: 5 minutesThe year is winding down which means the marketing predictions articles are winding up. These are the articles where a bunch of smart people guess what will happen over the next year in the world of marketing and communication. I’m not going to lie. I read my fair share and while they are interesting they aren’t really that helpful. Not unless the main goal is entertainment. These types of articles really have more in common with visiting a fortune tellerRead More »Four Unnerving Predictions For Your Marketing in 2022 (And How To Avoid Them)

Reading Time: 10 minutesPlus 6 more you should check out. Like many things in marketing, the email newsletter has been pronounced dead. I beg to differ. I believe the people who have made this proclamation are trying to be either provocative or appear trendy. There is a third alternative that I typed out but it seemed kind of mean so I took it out. I’ll let you guess what it was. I get a ton of emails. I’ve never stopped and counted butRead More »6 Must-Read Email Newsletters

Reading Time: 6 minutesAlways-on marketing isn’t a new concept but it is one that is often overlooked. The question is why? Maybe it’s because, like many of you, I like the big splashy idea and it’s something that a marketing campaign loves to throw at us. There is more to marketing than this and big splashy ideas don’t grow on trees. Even they did, what appeals to you and what appeals to your potential customer are likely not the same. We really needRead More »Are You Using Always-On Marketing?