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Your Not Done Planning Until You Have Rocks

Reading Time: 4 minutesIt’s that time that we should all be planning for the new year.  In early October I wrote a couple of articles that talked about different pieces of the planning process. They focused on things that you need to know about your organization before you can plan the tactics that you need to meet your goals and objectives.  One article talked about the SWOT analysis which is strengths, weaknesses, opportunities, and threats. The other talked about where you wanted yourRead More »Your Not Done Planning Until You Have Rocks

What Should You Expect With Google’s Bert Update?

Reading Time: 4 minutesThe newest Google update, BERT, dropped a little more than a week ago. It’s one of the biggest updates that Google has made to its algorithm in the last several years. Google updates come with a lot of questions and over the last few days, I’ve been seen a lot of chatter about it. People have been wondering, what exactly is BERT, and what it means for us going forward. So, let’s talk about it. What is BERT? BERT isRead More »What Should You Expect With Google’s Bert Update?

Four Things that are Scary for your Marketing

Reading Time: 4 minutesI don’t know about you but I have been getting in the Halloween spirit. At this time of year, I always pull out the horror movies in the hopes that I will scare myself silly. Since it’s only a couple days until Halloween I thought I would focus on the scary things that I’ve seen over the years. There are four things that I occasionally run into that I find kind of scary. They don’t scare me as The ExorcistRead More »Four Things that are Scary for your Marketing

Is Your Marketing Mindset Out Of Date?

Reading Time: 7 minutesIf you’re like me, you spend a lot of time trying to learn, but what if the knowledge we have gained is wrong? I had an instructor who told me of a philosopher who said that we should find out all we can about a topic and then proceed as if we know nothing. Mind blown. This applies to the world around us. It’s not that what we’ve learned is wrong but that it’s no longer right as the worldRead More »Is Your Marketing Mindset Out Of Date?

Unlock The Truth By Performing A SWOT Analysis

Reading Time: 6 minutesA SWOT analysis is a simple yet powerful tool that will help you understand four important aspects pertaining to your organization. SWOT stands for: Strengths Weaknesses Opportunities  Threats This analysis can help you determine where the organization is performing particularly well and where it’s not. It also helps to identify external factors such as new avenues your company can pursue and what types of factors can harm your organization.  Strengths and weaknesses are internal to your organization which are moreRead More »Unlock The Truth By Performing A SWOT Analysis

Where Does Your Organization Want To Be?

Reading Time: 6 minutesIt’s only three short months until we find ourselves in a new year and that means it’s time to start thinking about planning. The natural instinct when planning is to immediately jump to tactics. What are we going to do and how are we going to do it? However, there is more to planning than developing tactics. Much more. When I sit down with a client, tactics are one of the last things we go over. The first thing IRead More »Where Does Your Organization Want To Be?

Spark Interest And Loyalty With Storytelling

Reading Time: 5 minutesEverybody likes a good story. We spend billions of dollars a year going to the movies to see stories play out on the big screen, watching them on television, anding read them in books. We use them to illustrate how our day went or why the person who cut us off on the way home is a jerk. Stories are great fun but they can be more than mere entertainment. In the business world, we use them to persuade andRead More »Spark Interest And Loyalty With Storytelling

awareness

Is All Awareness the Same?

Reading Time: 5 minutesAwareness is an important step on the journey to making a purchase. Without it out a prospect will never have the chance to become a customer.  Through conversations, I’ve found that awareness is usually what businesses are most concerned about.  However, the trap many fall into with awareness is that it is the most important step. If only they knew about your product surely they would buy it. Right?  Probably not. Awareness is just one step. It’s arguably not evenRead More »Is All Awareness the Same?