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Perspective: Your greatest weapon

Reading Time: 5 minutesLooking at thing differently is important. The above picture is of the Space Needle. It’s from a different perspective. The pictures we are used to seeing show it as part of the Seattle skyline but this was my view standing under it. It’s still the Space Needle, it’s just not the way we are used to seeing it. Most organizations have best practices to help us do the right things right. Once we have them it’s easy to rely on them.Read More »Perspective: Your greatest weapon

Marketing Communication: What should you be measuring?

Reading Time: 4 minutesIn my last post, Marketing Communication: A Quick Guide, I brought up measurement multiple times and with good reason. If you’re not measuring what you are doing, you have no way of knowing if it is working or not. While there are many things we can measure, I’m going to focus on only two areas in this article: your website and social media. You likely have a website and are publishing content on a regular basis which you’re then promotingRead More »Marketing Communication: What should you be measuring?

Marketing Communication: A Quick Guide

Reading Time: 12 minutesMarketing communication has changed dramatically over the years. There was a time when we had fewer options. You could run an advertisement or have a special event to get attention and cultivate leads. It’s not like that anymore. Sure you can still do those things but only doing those things is kind of like bringing a ten-speed bike to a drag race against a Dodge Charger. You will have shown up but it’s pretty obvious the Dodge Charger will win.Read More »Marketing Communication: A Quick Guide

Why is SEO important to your website?

Reading Time: 4 minutes  It was around 2012 when I first heard the term SEO (Search Engine Optimization). I did some research and discovered that it involved using keywords to help people find a website when using a search engine like Google. That was the gist of it and for a while, I didn’t find anything that really went deeper because I didn’t know what to look for.  I used keywords but I didn’t use it in a strategic way that could reallyRead More »Why is SEO important to your website?

What is the role of the media?

Reading Time: 3 minutesIt’s hard to get away from the media. We consume it every day. It could be from the local tv news station or the local paper. It could be a cable news station such as Fox or CNN. It could come from magazine articles or even a blog. With the help of the internet, the news we consume can come from literally anywhere. From the perspective of marketing communication, this a wonderful thing. We have more ways to reach peopleRead More »What is the role of the media?

What Social Media Platform Should You Use? : YouTube

Reading Time: 3 minutesThis is the last in a series of posts that looks at the question, “What social media platform should you use?” The first post looked at some of the most popular social media platforms. The second post looked specifically at Facebook and Twitter. The third looked at two popular social media platforms that focus on pictures and short video clips. In our last post, we are going to be looking at platforms that focus on video. YouTube dominates the videoRead More »What Social Media Platform Should You Use? : YouTube

What Social Media Platform Should You Use? : Instagram vs. Snapchat

Reading Time: 3 minutesThey say a picture is worth a thousand words. That hasn’t been lost on the two social media platforms I’ll talk about today. This is the third of four articles in the, “What Social Media Platform Should I Use” series. The first article was a general overview of the most popular platforms. The second looked at Facebook and Twitter. The last two are going to look at three social media platforms that are the most popular amongst teens: Instagram, Snapchat,Read More »What Social Media Platform Should You Use? : Instagram vs. Snapchat

What Social Media Platform Should You Use? Facebook vs. Twitter

Reading Time: 5 minutesYou’re being told you should be on social media but which social media platform should you be on? In the last post, I talked about some of the most popular social media platforms and gave a high-level overview of each one. This includes the two platforms I am going to discuss today: Facebook and Twitter. This isn’t a comparison of which one is better or worse, though many people certainly have a preference. I much prefer Twitter but I doRead More »What Social Media Platform Should You Use? Facebook vs. Twitter