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What Social Media Platform Should You Use: Understanding the most popular platforms

Reading Time: 4 minutes  For many people, social media has become an everyday part of our lives. Because of the number of users, it’s hard to ignore social media when creating a public relation/marketing plan. You know your customers are accessing social media but what social platform should you use? Facebook? Instagram? YouTube? The type of business that you have may help guide you to the right platform. For example, if you’re an accounting firm, Instagram may not be the best choice forRead More »What Social Media Platform Should You Use: Understanding the most popular platforms

Social Media for Business: Are in or out?

Reading Time: 5 minutesThere is rarely a day that I don’t visit a social media site. It’s much the same for millions of people. The President himself is a frequent tweeter. Like it or not, social media has become part of our everyday lives. It’s not just for individuals. Businesses, non-profits, schools, and even churches are on social media. It can help businesses connect with customers but only if you do it right. For this article, I am going to keep it simple.Read More »Social Media for Business: Are in or out?

The Cambridge Analytica Data Scandal: Should Your Business Stay on Facebook?

Reading Time: 2 minutesUnless you have been in a cabin deep in the woods without access to the outside world, you are probably aware of Facebook’s recent troubles. The Cambridge Analytica scandal has been at the top of the news for the last couple weeks. The coverage culminated last week with Facebook CEO Mark Zuckerberg being called to Washington D.C. for two days of testimony. We didn’t learn anything new but it did make for good headlines. I’m in a marketing communication groupRead More »The Cambridge Analytica Data Scandal: Should Your Business Stay on Facebook?

Why is Media Relations Important?

Reading Time: 4 minutesThe has been much change in the media over the last 20 years. This is true of magazines and newspapers. If there is a print edition, there is most likely a website with the articles from the print edition plus additional content. That content could be specific to the website and/or archives of past stories. Television has also gone online. Whether it’s CNN, Fox, or your local station, content from newscasts plus specific digital content can be found on theRead More »Why is Media Relations Important?

Key Skills for Public Relations

Reading Time: 3 minutesPublic relations (PR) isn’t an easy job. It seems like every year there is more we need to know to do our jobs. It’s hard to keep up sometimes. It’s no wonder that many businesses turn over their PR activities to an agency. It’s enough to run a business but to have to keep up on every communication channel and why and how to use it is a full-time job in itself. This still doesn’t even cover all the skillsRead More »Key Skills for Public Relations

What is Media Relations?

Reading Time: 3 minutesMedia relations is a popular public relations (PR) tactic. So much so that for many people it’s become synonymous with PR itself. If you read my article from a couple of weeks ago you know that this isn’t true but still the myth persists. PR has changed dramatically over the last decade but media relations remains a valuable piece of the puzzle for PR practitioners. Let’s look at what media relations is and why it’s important. Media relations The focusRead More »What is Media Relations?

What is Public Relations?

Reading Time: 4 minutesSeveral months ago I was speaking to a non-profit that I was working with. I asked the question, “What do you think public relations is?” I got some silence and some shrugs before somebody gave me an answer, “Relating to the public?” That would make sense but it’s not that simple nor is it right. Through the years I’ve had many conversations with people outside of the Public Relations (PR) profession. There usually confusion about what PR is and whatRead More »What is Public Relations?

What is the Difference between PR and Media Relations?

Reading Time: 2 minutesPublic relations (PR) and media relations are almost synonymous in the eyes of many. It’s not hard to understand why. For decades PR practitioners worked primarily to secure media coverage for clients. Yet, PR and media relations are not the same. Let’s take a closer look. Public Relations If you read my last post, you know that PR is a business process that works to build relationships with your customers. It’s a strategic process. We determine where the audience isRead More »What is the Difference between PR and Media Relations?