Reading Time: 5 minutes There is an idea that I’ve seen over and over again. It’s that marketing creates demand. You might agree because you have seen that when you’re actively marketing sales are doing well. You’re creating demand. That’s not always the case though. There are plenty of companies that have heavily marketed a product and then watched it flop.  You might simply say, “Of course, the product flopped because the marketing wasn’t very good. Bad marketing won’t create demand. Only good marketingRead More »Does Marketing Really Create Demand?

Reading Time: 7 minutes Gardening has become a nice summer hobby. For some reason, I find it relaxing. The other day I was pruning some tomato plants and my mind started to wander. I was thinking about the work to get done and an idea hit me like a ton of bricks. There are some interesting similarities in the work I do both as a gardener and a marketer. It may sound kind of strange but it’s true. You may be thinking, “These seemRead More »What Do Gardening and Marketing Have in Common?

Reading Time: 5 minutes For as long as I remember I have been attracted to the “big sexy idea.” Based on what I see online and from conversations with clients, I’m not the only one.  The problem is that the big sexy idea can become a distraction. It leads you away from the things that can have a sustained impact over the long run.  For many, it ends up as only fantasy –  something you’re chasing but can never attain because it’s simply notRead More »Are You Chasing The Big Sexy Idea?

Reading Time: 10 minutes The blog has been with us for over 20 years and during that time it has become very popular.  In fact, there are those that would say the saturation of blogs is so high as to make them ineffective.  I got a newsletter the morning I started writing this article which stated this in black and white. Ironically, you can find a post where this idea is written in more detail living on a blog.  There are many companies andRead More »Should Your Website Have A Blog?

Reading Time: 6 minutes Publicity. Studios, television companies, and streaming platforms use it to let people know about a new movie or show. Actors and musicians use it to let people know about their new projects. Non-Profits like Make-A-Wish use it to help fundraise. And finally, businesses use it to help make people aware of them and their products. However, not all publicity is equal. There are times when publicity can make all the difference. There are also times when publicity can be fatal.Read More »What You Need to Know About Publicity 

Reading Time: 5 minutes I’ve always enjoyed basketball so March is one of my favorite times of the year.  There is the excitement of the conference tournaments and the anticipation of which teams will make the NCAA tournament.  Which team might make a surprise tournament run and become a Cinderella team that intrigues the country?  It’s the madness, the upsets, that make the NCAA tournament so exciting.  You’re likely not looking for that same kind of excitement when it comes to the marketing andRead More »3 Lessons From the NCAA Basketball Tournament to Apply to Your Marketing

Reading Time: 4 minutes The Super Bowl is one of the biggest sporting events in the world but it’s not only about the game. The ads run during the Super Bowl have come to be seen as entertainment in their own right. The obvious thing for me to do in this article would be to critique this year’s ads telling you which ones I thought were the best and which didn’t quite make the grade. I’m not going to do this because I seeRead More »Super Bowl Ads: 3 Important Lessons to Apply to Your Marketing