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Why Do You Need a Strategic Marketing Plan?

Reading Time: 18 minutesA strategic marketing plan is important to your marketing and public relations (PR) efforts. Marketing isn’t selling. It creates awareness, interest, informs people about your business and its products and/or services while also building affinity and trust. These are all important aspects that need to happen before somebody is willing to do business with you. A strategic marketing plan is a guide that helps you do all things I mentioned so you can get the results you want for yourRead More »Why Do You Need a Strategic Marketing Plan?

Content Marketing

Content Marketing Is Getting Harder

Reading Time: 8 minutesContent marketing has been a popular tactic for those in marketing and public relations (PR). It’s no wonder. There are many great reasons to use content marketing such as driving traffic to your website, developing thought leadership, and building trust. As with everything, content marketing is not immune to change, and boy has there been plenty of change over the last several years. I recently read an article by Rand Fishkin on the SparkToro blog recently in regards to theRead More »Content Marketing Is Getting Harder

Sales_Contet

Sales Needs Content Too

Reading Time: 6 minutesIt’s hard to market without content. It’s no small wonder that they are joined at the hip. Content isn’t just for marketing. It can play a role in other areas of your business. Well, that is if you let it. After all, the world doesn’t revolve around marketing. It just feels that way. Like the child who wants to watch Star Wars for the 103rd time in the last month, it can be easy to forget there are other optionsRead More »Sales Needs Content Too

Are Marketing Shortcuts A Folly?

Reading Time: 6 minutesAt some point or another you, like me, have likely searched for a tip, trick, or tool to save time. Saving time is a good thing right? After all, there are only 24 hours in a day and you have to balance between work, family, friends, hobbies, and sleep. There are those that will tell you that there aren’t any marketing shortcuts. Others will tell you that there are a multitude of marketing shortcuts that you can potentially use. NotRead More »Are Marketing Shortcuts A Folly?

Return on Investment

Are You Getting a Return on Investment on Your Marketing?

Reading Time: 6 minutesReturn on investment (ROI). It’s something you expect to hear when you invest your money in stock, bonds, or mutual funds but not necessarily when it comes to your marketing. For many, marketing is just another cost of doing business. Costs don’t tend to give you a return. You’ve likely never bought a twinkie and woke up the next morning to find that one twinkie became two overnight. If this does happen, I would highly recommend not eating either becauseRead More »Are You Getting a Return on Investment on Your Marketing?

The War Against Owned Media

Reading Time: 9 minutesSocial Media never turned into the silver bullet that it was hyped to be but it has made an impact and it’s been sizable.  One of the biggest is the impact on our behavior. This extends to the business world as well. Facebook, Instagram, and Snapchat have been working to make it easier for people to shop directly from the app, and businesses that are looking for an easy way to get customers are taking the bait.  It’s hard toRead More »The War Against Owned Media

Are You Including These 4 Pieces in Your Marketing?

Reading Time: 6 minutesSometimes it takes a crisis to force you to step back and look at things. It’s not the best way to do it. You should really be taking a step back on a regular basis. 2020 was a year that forced me to stop look at what I was doing and what I was about. Even bigger, what was my agency about?  Big questions to contemplate but it was good. I always start with the big picture and then startRead More »Are You Including These 4 Pieces in Your Marketing?

No, Influencers Aren’t New But Their Reach Is

Reading Time: 7 minutesInfluencers are everywhere but this isn’t a new thing Influencers.  You have them. I have them. They are everywhere. The rise of social media and YouTube means that anybody with an internet connection can attempt to be an influencer.  The times have changed from when I was growing up. According to a recent study, kids want to be social media influencers more than they want to be president, a star athlete, a pop star, or even a movie star.  WhatRead More »No, Influencers Aren’t New But Their Reach Is