Blog

Welcome to the Mighty Messenger blog by Shane Carpenter Strategic Communication where you will find actionable tips and inspiration to improve your marketing and public relations programs.

Is Your Marketing Connected?

Reading Time: 5 minutesThis is from the January 2025 Mighty Messenger newsletter. If you enjoy it, consider subscribing here. I use the same planning process for myself that I do…

Stop Planning and Start Strategizing

Reading Time: 3 minutesToday I was scrolling through my social media feed and I saw somebody post something that made me stop for a second. This person was talking about…

The Importance of Creating a Connection With Your Marketing

Reading Time: 3 minutesWhy do you feel you need to market your company and its products/services? I’m not being a smart aleck. I want yout to think about it…

Reach vs Visibility: Which is Right for Your Marketing?

Reading Time: 4 minutesA few weeks ago I was reading a newsletter and the author was having fun with a “what’s in and what’s out” list for 2024. There was…

Focus Your Marketing Efforts By Saying “No”

Reading Time: 7 minutesMarketing in our modern world has many ways to connect with people across multiple channels in unique and entertaining ways that can create the type of engagement…

Focus Your Marketing with a Strategic Plan

Reading Time: 5 minutesWe are a little more than three months from the new year and you what that means: It’s time to think about creating your 2024 strategic marketing…

Is X a Valuable Tool for Marketing and Communication?

Reading Time: 6 minutesA few months ago, I wrote an article about Twitter but much has changed since then. For one, Twitter has been rebranded simply as X as part…

Measure Your Marketing to Unlock Valuable Insights

Reading Time: 6 minutesMeasuring your marketing and communication is one of the important things you will do. It will help you fine-tune your efforts so you can get the most…

A Guide on Selecting the Right Channels for Your Integrated Marketing Communication Program

Reading Time: 8 minutesIn the last article, we talked about why you should use integrated marketing communication for your business. As I was editing that piece, it dawned on me…

Shane Carpenter helps small and mid-sized businesses develop focused marketing and PR strategies that connect with their audiences. He partners with companies to build programs that align with their business goals. His approach emphasizes understanding each client’s unique needs to create practical marketing solutions that build trust and drive engagement.