Blog

Welcome to the Mighty Messenger blog by Shane Carpenter Strategic Communication where you will find actionable tips and inspiration to improve your marketing and public relations programs.

What’s Your Strategy?

Reading Time: 4 minutesWhen you hear the term strategy, what do you think of? It’s a word that is often used but has an aura of mystery surrounding it for…

What Are Your Goals?

Reading Time: 5 minutesWhat are your goals? The question seems simple but I find that many times people have a hard time articulating them. Especially when it comes to their…

Are You In Alignment With Your Marketing?

Reading Time: 5 minutesThere are two pieces that are always prevalent to bring marketing and public relations into alignment: strategic planning and execution. Both need the other before you can…

How Has Media Relations Changed?

Reading Time: 5 minutesNothing stays the same and that also applies to media relations. There are numerous channels that simply didn’t exist 10-15 years ago and some of those channels now…

What Is The PESO Model And Why Should You Care?

Reading Time: 7 minutesPESO is a model that I have embraced because it ties all the different areas of marketing communication together while also allowing us to measure results. I believe…

A Learning Mindset Is An Important Key To Success

Reading Time: 6 minutesI would love to know everything there is to know about digital marketing and public relations but it’s impossible. If nothing changed I might have a shot…

Do Prospects Know Who You Are?

Reading Time: 5 minutesAt some point, every company was started because there was a vision. This vision could have been powered by something such as a product idea, as was…

What Can We Learn About Marketing Communication From Rush?

Reading Time: 5 minutesThere are experiences and wisdom that can be applied regardless of the profession. As a former drummer, I have always found inspiration from musicians. It’s a small…

Execution Should Be Part Of The Plan

Reading Time: 5 minutesExecution is the difference between good results and great results. You can have the best plan in the world but if it’s not executed properly you won’t…

Shane Carpenter helps small and mid-sized businesses develop focused marketing and PR strategies that connect with their audiences. He partners with companies to build programs that align with their business goals. His approach emphasizes understanding each client’s unique needs to create practical marketing solutions that build trust and drive engagement.