Blog

Welcome to the Mighty Messenger blog by Shane Carpenter Strategic Communication where you will find actionable tips and inspiration to improve your marketing and public relations programs.

You Need a Strategic Marketing Plan

Reading Time: 6 minutesThe beginning of the new year always feels new. Like we are starting with a blank slate. It’s the time where we like to reset. We create…

Forget Predictions, Here are Some Suggestions for 2020

Reading Time: 4 minutesFor the last month, I’ve seen many articles that have focused on predictions for 2020. I’ve even attended a couple of webinars with this theme. Most of…

Can Public Relations Save Its Self?

Reading Time: 5 minutesIn the last couple of weeks, I have talked about some trends with Facebook and Google that are going to have a big impact on 2020 and…

The Death Of Organic Reach On Facebook

Reading Time: 5 minutesThere was a time when social media seemed magical. It was going to be a way for us to cut through the barriers and talk directly to…

Four Google Trends That Will Crash Your Plans

Reading Time: 6 minutesIt’s hard to ignore Google. The company has a huge foothold as the number one search engine. It’s because Google is the most used search engine that…

Your Not Done Planning Until You Have Rocks

Reading Time: 4 minutesIt’s that time that we should all be planning for the new year. In early October I wrote a couple of articles that talked about different pieces…

What Should You Expect With Google’s Bert Update?

Reading Time: 4 minutesThe newest Google update, BERT, dropped a little more than a week ago. It’s one of the biggest updates that Google has made to its algorithm in…

Four Things that are Scary for your Marketing

Reading Time: 4 minutesI don’t know about you but I have been getting in the Halloween spirit. At this time of year, I always pull out the horror movies in…

Is Your Marketing Mindset Out Of Date?

Reading Time: 7 minutesIf you’re like me, you spend a lot of time trying to learn, but what if the knowledge we have gained is wrong? I had an instructor…

Shane Carpenter helps small and mid-sized businesses develop focused marketing and PR strategies that connect with their audiences. He partners with companies to build programs that align with their business goals. His approach emphasizes understanding each client’s unique needs to create practical marketing solutions that build trust and drive engagement.