Blog

Welcome to the Mighty Messenger blog by Shane Carpenter Strategic Communication where you will find actionable tips and inspiration to improve your marketing and public relations programs.

Is Your Marketing Mindset Out Of Date?

Reading Time: 7 minutesIf you’re like me, you spend a lot of time trying to learn, but what if the knowledge we have gained is wrong? I had an instructor…

Unlock The Truth By Performing A SWOT Analysis

Reading Time: 6 minutesA SWOT analysis is a simple yet powerful tool that will help you understand four important aspects pertaining to your organization. SWOT stands for: Strengths Weaknesses Opportunities …

Where Does Your Organization Want To Be?

Reading Time: 6 minutesIt’s only three short months until we find ourselves in a new year and that means it’s time to start thinking about planning. The natural instinct when…

Spark Interest And Loyalty With Storytelling

Reading Time: 5 minutesEverybody likes a good story. We spend billions of dollars a year going to the movies to see stories play out on the big screen, watching them…

Is All Awareness the Same?

Reading Time: 5 minutesAwareness is an important step on the journey to making a purchase. Without it out a prospect will never have the chance to become a customer. Through…

What is Native Advertising?

Reading Time: 6 minutesNative advertising is a term that you’ve probably heard but wasn’t quite sure what it was. After all, advertising is advertising, isn’t it? I have often said…

How To Harness Creativity For Business Results

Reading Time: 5 minutesA couple of weeks I talked about creativity and what it means in a business environment. More specifically when it comes to digital marketing and public relations…

Does PESO Always Have To Be Integrated?

Reading Time: 6 minutesI use the PESO model to develop integrated marketing communication plans but is that its only use? I always like to look at things from different angles.…

Creativity Isn’t Just Limited To The Arts

Reading Time: 5 minutesI have found myself thinking about creativity quite a bit lately. Normally when I think of it, it’s in the context of the arts such as music,…

Shane Carpenter helps small and mid-sized businesses develop focused marketing and PR strategies that connect with their audiences. He partners with companies to build programs that align with their business goals. His approach emphasizes understanding each client’s unique needs to create practical marketing solutions that build trust and drive engagement.