Blog

Welcome to the Mighty Messenger blog by Shane Carpenter Strategic Communication where you will find actionable tips and inspiration to improve your marketing and public relations programs.

Do You Know The Two Types Of Marketing?

Reading Time: 5 minutesMarketing really comes down to two facets: inbound marketing and outbound marketing. Some of you might be thinking this is too simple. Others may be thinking this…

Should We Beware Of The AI Overlords?

Reading Time: 5 minutesIf you’ve listened to the news or even some politicians, artificial intelligence (AI) is coming to take your job. It’s just a matter of when. Is this…

What Is The Buyer’s Journey And How Will It Help Your Business

Reading Time: 5 minutesThere are many useful tools and models to help your marketing communication efforts such as the PESO model but have you ever considered the buyer’s journey? It’s…

The World Has Changed. Have You?

Reading Time: 5 minutesChange. It’s inevitable and yet we will sometimes do everything in our power to stop it. I get it. Change can be scary and it can be…

Are You A Revenue Marketer?

Reading Time: 4 minutesRevenue is the lifeblood of businesses. To get it, some will spend millions on marketing while others spend next to nothing. The amount that spent can depend…

There Is More To The Process Than Awareness

Reading Time: 7 minutesMany of the actions taken in marketing are about awareness. It’s certainly the top concern of most every prospect that I talk with. A couple of weeks…

Do You Know What Content Marketing Is?

Reading Time: 4 minutesContent marketing is more than a buzzword. It’s a way to help grow your business and retain customers. If you have a website and a social media…

How To Find Topics That Engage Your Audience And Help Your SEO

Reading Time: 6 minutesFinding the right topics can be one of the most challenging pieces of content marketing. Over time, I have found ways to keep the idea flowing while…

A Backlink is Important to Improve Your SEO

Reading Time: 5 minutesThe backlink is like the middle child when it comes to SEO. It is important but not the first thing people think about. Most people jump right…

Shane Carpenter helps small and mid-sized businesses develop focused marketing and PR strategies that connect with their audiences. He partners with companies to build programs that align with their business goals. His approach emphasizes understanding each client’s unique needs to create practical marketing solutions that build trust and drive engagement.