Blog

Welcome to the Mighty Messenger blog by Shane Carpenter Strategic Communication where you will find actionable tips and inspiration to improve your marketing and public relations programs.

A Backlink is Important to Improve Your SEO

Reading Time: 5 minutesThe backlink is like the middle child when it comes to SEO. It is important but not the first thing people think about. Most people jump right…

The Right Keywords are Important to SEO

Reading Time: 5 minutesKeywords play an important part in SEO (search engine optimization). If you have a website, it’s almost certain that you have heard of SEO and rightly so.…

Get to the Bottom with Owned Media

Reading Time: 4 minutesWe end our journey into the PESO model by talking about the final piece: owned media. Before we get into it, let’s do a quick review of…

Shared Media is an Important Piece of Marketing

Reading Time: 4 minutesFor most of us, what we know as shared media started in 2002 with Friendster. Of course, I’m not here to give you a history lesson. We’re…

What is Earned Media and Why is it Important?

Reading Time: 5 minutesEarned media is probably the most popular tactic amongst public relations (PR) professionals. It has been the bread and butter of the industry for decades but it…

Paid Media is an Important Piece of the Puzzle

Reading Time: 4 minutesPaid media is only one of many pieces that are available in marketing communication efforts. However. if it’s not used right, you won’t see optimal results. I spent…

How Earned Media Can Help Your Site’s SEO

Reading Time: 4 minutesOn the surface, it doesn’t seem that earned media and search engine optimization (SEO) have much in common let alone any connection. Yet, they can work together…

Help your Business by Building Authentic Relationships

Reading Time: 4 minutesWhether it’s with co-workers, clients, other organizations, or customers building relationships is important. While this seems obvious, there is always a company who is more interested in…

Planning doesn’t have to be a Nightmare

Reading Time: 6 minutesPlanning can be arduous. Even more so if you don’t have a process or a model to help you. Well, lucky for us there is something that…

Shane Carpenter helps small and mid-sized businesses develop focused marketing and PR strategies that connect with their audiences. He partners with companies to build programs that align with their business goals. His approach emphasizes understanding each client’s unique needs to create practical marketing solutions that build trust and drive engagement.