Blog

Welcome to the Mighty Messenger blog by Shane Carpenter Strategic Communication where you will find actionable tips and inspiration to improve your marketing and public relations programs.

For Best Results, Don’t put your Efforts in a Silo

Reading Time: 5 minutesOptions are a wonderful thing. They can give us multiple ways to get where we want to be. I love having options but sometimes, if you’re like…

Good Measurement Starts with the Right Goals

Reading Time: 4 minutesIt’s no secret that I am an advocate of measuring marketing communication efforts. Without measurement, how can you ever know if you’re succeeding or failing? Too often we…

Incuriosity Killed the Cat

Reading Time: 3 minutesYou’ve heard the phrased “curiosity killed the cat”. It’s an old proverb warning us that being curious about other people’s affairs may get us into trouble. There…

Prevent your Communication Efforts from Taking the Dirt Nap

Reading Time: 5 minutesThe only thing sure in the world is change and this applies to your marketing communication efforts as well. We now have more options than ever. This…

Your Leads Need Help to become Your Customers

Reading Time: 4 minutesA few weeks ago I talked about using the marketing funnel to convert leads into customers. The concept itself rather simple. Marketing communication brings people into the…

What Makes Your Organization Unique?

Reading Time: 2 minutesRegardless of what your organization does, you have competitors and they likely offer many of the same products and services that you do. This can make running…

Why Marketing Communication is the Perfect Option

Reading Time: 4 minutesMarketing communication. Digital marketing. Public Relations. What are these things? More importantly, should your business be using one of them and if so, which one? They are…

Use a Marketing Funnel for Results

Reading Time: 3 minutesUse a Marketing Funnel to guide people to a purchase Regardless of whether your organization is selling a product or asking for donations, your customer will be…

Do You Have a Public Relations Plan?

Reading Time: 4 minutesDeveloping a public relations plan will help your organization meet it’s business goals. If you don’t have a plan, you are missing a great opportunity to add to…

Shane Carpenter helps small and mid-sized businesses develop focused marketing and PR strategies that connect with their audiences. He partners with companies to build programs that align with their business goals. His approach emphasizes understanding each client’s unique needs to create practical marketing solutions that build trust and drive engagement.