Blog

Welcome to the Mighty Messenger blog by Shane Carpenter Strategic Communication where you will find actionable tips and inspiration to improve your marketing and public relations programs.

Social Media for Business: Are in or out?

Reading Time: 5 minutesThere is rarely a day that I don’t visit a social media site. It’s much the same for millions of people. The President himself is a frequent…

The Cambridge Analytica Data Scandal: Should Your Business Stay on Facebook?

Reading Time: 2 minutesUnless you have been in a cabin deep in the woods without access to the outside world, you are probably aware of Facebook’s recent troubles. The Cambridge…

Why is Media Relations Important?

Reading Time: 4 minutesThe has been much change in the media over the last 20 years. This is true of magazines and newspapers. If there is a print edition, there…

Key Skills for Public Relations

Reading Time: 3 minutesPublic relations (PR) isn’t an easy job. It seems like every year there is more we need to know to do our jobs. It’s hard to keep…

What is Media Relations?

Reading Time: 3 minutesMedia relations is a popular public relations (PR) tactic. So much so that for many people it’s become synonymous with PR itself. If you read my article…

What is Public Relations?

Reading Time: 4 minutesSeveral months ago I was speaking to a non-profit that I was working with. I asked the question, “What do you think public relations is?” I got…

What is the Difference between PR and Media Relations?

Reading Time: 2 minutesPublic relations (PR) and media relations are almost synonymous in the eyes of many. It’s not hard to understand why. For decades PR practitioners worked primarily to…

Public Relations: What to Know

Reading Time: 4 minutesPublic relations(PR) is an often misunderstood profession. To those who don’t like it, its filled with sleaze merchants peddling lies. To those who do, it’s a vital…

Down with the Media Impression

Reading Time: 2 minutesI remember sitting in my first PR class. It was several weeks in and we were talking about measurement. There was a concept that was introduced to…

Shane Carpenter helps small and mid-sized businesses develop focused marketing and PR strategies that connect with their audiences. He partners with companies to build programs that align with their business goals. His approach emphasizes understanding each client’s unique needs to create practical marketing solutions that build trust and drive engagement.