Blog

Welcome to the Mighty Messenger blog by Shane Carpenter Strategic Communication where you will find actionable tips and inspiration to improve your marketing and public relations programs.

Are You Getting a Return on Investment on Your Marketing?

Reading Time: 6 minutesReturn on investment (ROI). It’s something you expect to hear when you invest your money in stock, bonds, or mutual funds but not necessarily when it comes…

The War Against Owned Media

Reading Time: 9 minutesSocial Media never turned into the silver bullet that it was hyped to be but it has made an impact and it’s been sizable. One of the…

Are You Including These 4 Pieces in Your Marketing?

Reading Time: 6 minutesSometimes it takes a crisis to force you to step back and look at things. It’s not the best way to do it. You should really be…

No, Influencers Aren’t New But Their Reach Is

Reading Time: 7 minutesInfluencers are everywhere but this isn’t a new thing Influencers. You have them. I have them. They are everywhere. The rise of social media and YouTube means…

How Do You Be A Thought Leader?

Reading Time: 8 minutesYou should a thought leader. How many times have you heard that? If you’ve read as many articles on marketing and communication as I have, you’ve heard…

Not All Change is Equal

Reading Time: 9 minutesSometimes a change has so little impact that it’s insignificant while other times it can completely change the world The changes forced on us over the past…

Stop Treating Transparency as an Enemy

Reading Time: 9 minutesTransparency shouldn’t be scary. It’s a vital part of your business. Transparency sometimes feels like one of those buzzwords that people advocate but don’t always practice themselves.…

Doing Research Will Supercharge Your Marketing

Reading Time: 6 minutesIf you want to improve your marketing start doing your research What enters your mind when you think of research? Is it people in white coats with…

5 Things to Consider Before You Build a Community

Reading Time: 9 minutesAn online community can help build relationships and affinity but before you start to build there are some things you need to consider. There are many ways…

Shane Carpenter helps small and mid-sized businesses develop focused marketing and PR strategies that connect with their audiences. He partners with companies to build programs that align with their business goals. His approach emphasizes understanding each client’s unique needs to create practical marketing solutions that build trust and drive engagement.