Blog

Welcome to the Mighty Messenger blog by Shane Carpenter Strategic Communication where you will find actionable tips and inspiration to improve your marketing and public relations programs.

Should You Focus On Brand Loyalty or Brand Affinity?

Reading Time: 7 minutesBrand loyalty and brand affinity. These are two ideas marketers and public relations (PR) people love to talk about. Well, maybe the talk is more about brand…

We Need to Talk About Social Media

Reading Time: 7 minutesSocial media has been woven into our social fabric. It seems like almost everybody has some sort of social presence. It could be Twitter, Instagram, Snapchat, TikTok,…

What Marketing Skills Do You Need for 2021 and Beyond? Part 3

Reading Time: 9 minutesThis is the final stop in our series on the marketing skills that you need for 2021 and beyond. Before we get into the final three marketing…

What Marketing Skills Do You Need for 2021 and Beyond? Part 2

Reading Time: 9 minutesThis is the second post of a three-part journey into a discussion about the marketing skills that you will need in 2021 and into the future to…

What Marketing Skills Do You Need for 2021 and Beyond?

Reading Time: 9 minutesThis is the time of year where the prediction posts start popping up. I’ve gotta say, I’m not really a fan. Sure, they can be kind of…

Three Ways to Use Shared Media to Reach Your Marketing Goals

Reading Time: 6 minutesA few years ago I ran across an article that stated the opinion that shared media had been assimilated by marketing. The point being that most social…

6 People You Need To Follow

Reading Time: 6 minutesThere will be a host of words that we will use to describe 2020. Few of them will have much positivity attached to them. It’s been a…

Content Is The Heart Of Your Website

Reading Time: 13 minutesOwned media is only one piece of the puzzle but it is really at the center of your marketing efforts. I spend a lot of time talking…

Three Myths That Will Ruin Your Marketing

Reading Time: 5 minutesIf search the internet long enough, you will likely discover all sorts of marketing myths. Marketing myths are easy to fall for because on the surface they…

Shane Carpenter helps small and mid-sized businesses develop focused marketing and PR strategies that connect with their audiences. He partners with companies to build programs that align with their business goals. His approach emphasizes understanding each client’s unique needs to create practical marketing solutions that build trust and drive engagement.