Blog

Welcome to the Mighty Messenger blog by Shane Carpenter Strategic Communication where you will find actionable tips and inspiration to improve your marketing and public relations programs.

Three Myths That Will Ruin Your Marketing

Reading Time: 5 minutesIf search the internet long enough, you will likely discover all sorts of marketing myths. Marketing myths are easy to fall for because on the surface they…

Transparency is Essential To Your Success

Reading Time: 7 minutesTransparency is one of those buzzwords people like to talk about but don’t necessarily like to implement. Frankly, I’m not surprised by that. Like everything else this…

Three Lessons from Eddie Van Halen That You Can Apply To Marketing

Reading Time: 6 minutesEddie Van Halen has been considered one of the top guitarists in rock history since early in his career but what does that have to do with…

Integrated Marketing Plans: Why Do They Get The Best Results?

Reading Time: 9 minutesI really like integrated marketing plans and for good reason. They perform better. But why? That’s a good question but we are jumping ahead. Let’s take a step…

How Is Social Construction Impacting Your Marketing?

Reading Time: 6 minutesSocial construction impacts everything you do. Even your marketing. There are many different communication theories and ideas that guide me on an everyday basis as I do…

Now Is The Best Time For Innovation

Reading Time: 8 minutesInnovation is something that is easier to talk about than actually do. To innovate, you need to be willing to take embrace risk. It’s not something that…

Why Do You Need To Take Advantage Of Email Marketing?

Reading Time: 9 minutesCompared to social media and video marketing email marketing is old but don’t let this fool you. It’s still as relevant as ever. It may not be…

What Is The Importance Of Brand Affinity?

Reading Time: 5 minutesAbout a year ago I was watching an interview with Rand Fishkin, the founder of Moz and more recently Spark Toro. He started talking about affinity and…

What Is Paid Media?

Reading Time: 10 minutesLet’s talk about paid media. It’s not popular with people because it’s intrusive but this doesn’t stop organizations from running ads. Billions of dollars are poured into digital…

Shane Carpenter helps small and mid-sized businesses develop focused marketing and PR strategies that connect with their audiences. He partners with companies to build programs that align with their business goals. His approach emphasizes understanding each client’s unique needs to create practical marketing solutions that build trust and drive engagement.