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Creativity Isn’t Just Limited To The Arts

Reading Time: 5 minutesI have found myself thinking about creativity quite a bit lately. Normally when I think of it, it’s in the context of the arts such as music, painting, stories, movies, television shows but does it have a greater reach? Just because we aren’t creating a piece of art doesn’t mean one isn’t creative. It would be a mistake to believe that creativity only lies with the arts. There is plenty of creativity in marketing, public relations, advertising, and business inRead More »Creativity Isn’t Just Limited To The Arts

What Is The Buyer’s Journey And How Will It Help Your Business

Reading Time: 5 minutesThere are many useful tools and models to help your marketing communication efforts such as the PESO model but have you ever considered the buyer’s journey? It’s a great way to flip the marketing funnel and understand the journey from the viewpoint of a prospect. This is important in helping you create content and messaging that will resonate. The marketing funnel is more about you. The buyer’s journey is more about them. As you will see as we talk aboutRead More »What Is The Buyer’s Journey And How Will It Help Your Business

Are You A Revenue Marketer?

Reading Time: 4 minutesRevenue is the lifeblood of businesses. To get it, some will spend millions on marketing while others spend next to nothing. The amount that spent can depend on many things but the biggest issue will be how much you can afford. Not everybody has the luxury of a million budget. Of course, you don’t necessarily need a million dollar budget to be successful. You can have great success with much less. It’s not how much you spend, it’s how it’sRead More »Are You A Revenue Marketer?

There Is More To The Process Than Awareness

Reading Time: 7 minutesMany of the actions taken in marketing are about awareness. It’s certainly the top concern of most every prospect that I talk with. A couple of weeks ago I had a conversation with a colleague that focused on awareness. We probably didn’t talk about it in the same terms as most. We were both a little frustrated that awareness was the main priority of so many people and so much of the marketing that went on. Awareness is great butRead More »There Is More To The Process Than Awareness

Help your Business by Building Authentic Relationships

Reading Time: 4 minutesWhether it’s with co-workers, clients, other organizations, or customers building relationships is important. While this seems obvious, there is always a company who is more interested in a sale than a relationship. I understand you want to make money but if you look at your customers and only see dollar signs you may not be in business for long. If you want to keep them coming back, you’re going to need more than a great product. You’re going to needRead More »Help your Business by Building Authentic Relationships

Planning doesn’t have to be a Nightmare

Reading Time: 6 minutesPlanning can be arduous. Even more so if you don’t have a process or a model to help you. Well, lucky for us there is something that we can use to help put together a great marketing communication plan. It’s called GSOT. I have talked about before in a post a few months ago when I wrote about planning. For those of you who missed it, GSOT stands for: Goals Strategy Objectives Tactics Let’s take a closer look at howRead More »Planning doesn’t have to be a Nightmare

Digital Marketing Results Start with your Website

Reading Time: 5 minutesWebsites have been around since the beginning of the internet and its probably for that reason that we take them for granted. If your website could talk, it might throw out comedian Rodney Dangerfield’s signature line, “I don’t get no respect.” There have been plenty of new advances such as social media and digital ads that have been portrayed as the next big thing. The magic bullet that will put your efforts into the stratosphere. Just as the smartphone, tablet,Read More »Digital Marketing Results Start with your Website

For Best Results, Don’t put your Efforts in a Silo

Reading Time: 5 minutesOptions are a wonderful thing. They can give us multiple ways to get where we want to be. I love having options but sometimes, if you’re like me, it can feel like there are so many options that it’s overwhelming. Should you write a blog? How about doing a podcast? Maybe do some geofencing? Social media is important but should you be on Facebook, Twitter, Instagram, or Snapchat…maybe all the above? What about the media. Every business needs media attention,Read More »For Best Results, Don’t put your Efforts in a Silo