Reading Time: 9 minutesThe mindset that you have when dealing with the world around you can have a big impact on results but it’s more than how you deal with the world. It’s how you think of the world. It’s a viewpoint. Viewpoints are a big factor in how we react to the world around . You can choose to believe a conspiracy theory that aliens are re-populating earth in an effort to take over the world or not. If you have aRead More »5 Mindset Changes That Will Boost Your Game

Reading Time: 8 minutesLast week I attended my first MozCon (virtually of course). For those of you who have never heard of MozCon, it is a two-day conference that is put together by Moz, a leader in search engine optimization (SEO) tools. The conference is heavy on SEO but also included topics relevant to digital marketing and public relations. The presentations were top-notch. I saw 20 in all and I have to admit, my head is still swimming a bit in all theRead More »The 5 Top Insights From Mozcon

Reading Time: 6 minutesThe values of your company will impact everything including its marketing One of the elements that I look at when we develop a strategic marketing plan for a company is its values. This may seem kind of strange to some people but it’s crucial to the process. Your values are important. They are what shape your culture. They guide your decision making. They don’t just apply to the C-Suite or your operations team. They apply to customer service, human resources,Read More »How Do Values Have A Big Impact On Marketing?

Reading Time: 6 minutesAn integrated plan can seem daunting because it has more elements but the results make it a worthwhile investment if it’s done right. While there are marketers who focus on niches such as Facebook ads, LinkedIn, or SEO, they miss the bigger picture. These areas are all valid and I appreciate the expertise these people bring but an integrated plan gives the best opportunity for businesses and non-profits. There are certainly many opinions out there besides mine. Every day IRead More »Use An Integrated Plan To Improve Your Results

Reading Time: 7 minutesEvery day I see tons of articles talking about top and middle of the funnel content but I rarely see anything on through the funnel content. Today’s article is to help bring some light to what it is and why it’s important. There are two big mistakes I see businesses make on a fairly consistent basis. The first is to assume that awareness alone will result in a conversion. I talked about this a little bit in the first articleRead More »What Is Through The Funnel Marketing?

Reading Time: 8 minutesWhile it can take some time, the goal is always to get your prospects to the bottom of the funnel so they will make a purchase. This makes bottom of the funnel marketing crucial. It used to be that you would see your prospects all the way through the funnel but with the advent of the internet, that’s not true anymore. In fact, chances are good that the first time you even become aware of your lead is when theyRead More »What Is Bottom Of The Funnel Marketing?

Reading Time: 9 minutesMiddle of the funnel marketing is an important but sometimes forgotten element in both marketing and public relations. This is because much of the time organizations get caught up in driving awareness. It’s an odd thing but many people seem to think that awareness is the golden goose. Awareness is important but it’s only one step. The goal is to get people to the bottom of the funnel which means a sale. As much as you might want it toRead More »What Is Middle Of The Funnel Marketing?