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What Is Bottom Of The Funnel Marketing?

Reading Time: 8 minutes While it can take some time, the goal is always to get your prospects to the bottom of the funnel so they will make a purchase. This makes bottom of the funnel marketing crucial. It used to be that you would see your prospects all the way through the funnel but with the advent of the internet, that’s not true anymore. In fact, chances are good that the first time you even become aware of your lead is when theyRead More »What Is Bottom Of The Funnel Marketing?

We Must Do Better

Reading Time: 3 minutes We are in the middle of a series on the type of content you can create at different levels of the funnel. and we will continue that conversation next week. I feel the need to stop for a moment and address current events.  I’ve always had a sense of justice and felt everybody should be treated equally. Those words that are at the end of the pledge of allegiance, “with liberty and justice for all”, shouldn’t just be something weRead More »We Must Do Better

What Is Middle Of The Funnel Marketing?

Reading Time: 9 minutes Middle of the funnel marketing is an important but sometimes forgotten element in both marketing and public relations. This is because much of the time organizations get caught up in driving awareness. It’s an odd thing but many people seem to think that awareness is the golden goose. Awareness is important but it’s only one step. The goal is to get people to the bottom of the funnel which means a sale. As much as you might want it toRead More »What Is Middle Of The Funnel Marketing?

What Is Top Of The Funnel Marketing?

Reading Time: 8 minutes In marketing articles, I often see the terms top of the funnel content, middle of the funnel content, and bottom of the funnel content. What exactly is this about? More importantly, why should you organize your content in this way? This is going to be the first of four articles focusing on each of these areas. The fourth article will be on what I call through the funnel content which is often missed by organizations. As I go through eachRead More »What Is Top Of The Funnel Marketing?

Should You Be Planning For The Future?

Reading Time: 6 minutes Many days when I wake up I feel like I’m living in some crazy alternate timeline. The last couple of months have been interesting to say the least. Any semblance of what we knew as normal in January still seems like a long way off. As some states have started to slowly re-open their economies, the question for businesses has become what does the future look like? Planning for the future has become a big topic in my email boxRead More »Should You Be Planning For The Future?

Are You In Control of Your Marketing?

Reading Time: 5 minutes There is more information available to you right now than at any time before in human history. This is a great thing but it also comes with some responsibility. With so much information you have to sift through it to determine what is right for you. This can be difficult. Not every piece of advice that you see is going be right for you. I write this blog as an informational resource. It’s meant to answer questions you may haveRead More »Are You In Control of Your Marketing?

Times Are Crazy But You Still Need A Strategic Plan

Reading Time: 5 minutes If you are a regular reader of this blog, you know that I am a strong advocate of having a strategic marketing plan but when the world suddenly becomes chaotic, it can be easy to dismiss having a plan. When your not sure where the world is going and what the new normal might be, what good is a plan? While it can be easy to decide that a strategic marketing plan couldn’t possibly offer any benefits when your notRead More »Times Are Crazy But You Still Need A Strategic Plan

8 Books That Will Boost Your Game

Reading Time: 4 minutes The last several weeks have felt more like several years. Like you, I’m still adjusting to the new normal that has arisen in response because of COVID19 The one thing I do know is that the future isn’t what any of us thought it would be. There are two ways to deal with it. The first is to grieve the loss of the future we were building and the death of the normalcy we once knew. There is no avoidingRead More »8 Books That Will Boost Your Game

It’s Not Business As Usual

Reading Time: 3 minutes Life isn’t normal right now. Everything feels uncertain. If you need some advice on marketing/public relations or if you just want to pick my brain, I’m here for you. Don’t be afraid to reach out. In the meantime, I’m going to share some resources that I hope you will find as useful as I have.

With The Health Crisis, Should You Suspend Your Marketing?

Reading Time: 6 minutes The last week has been like something out of a movie. We are certainly living in uncertain times right now. Like many of you, I’ve been wondering what’s next.  In December, when I was planning for 2020, part of that process was a SWOT analysis. I didn’t have a pandemic as part of the possible threats for the year. It never really entered my mind. Recession, yes. Pandemic, no.  It felt necessary to stop the articles I’ve been writing aboutRead More »With The Health Crisis, Should You Suspend Your Marketing?