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Is Your Marketing Mindset Out Of Date?

Reading Time: 7 minutes If you’re like me, you spend a lot of time trying to learn, but what if the knowledge we have gained is wrong? I had an instructor who told me of a philosopher who said that we should find out all we can about a topic and then proceed as if we know nothing. Mind blown. This applies to the world around us. It’s not that what we’ve learned is wrong but that it’s no longer right as the worldRead More »Is Your Marketing Mindset Out Of Date?

Unlock The Truth By Performing A SWOT Analysis

Reading Time: 6 minutes A SWOT analysis is a simple yet powerful tool that will help you understand four important aspects pertaining to your organization. SWOT stands for: Strengths Weaknesses Opportunities  Threats This analysis can help you determine where the organization is performing particularly well and where it’s not. It also helps to identify external factors such as new avenues your company can pursue and what types of factors can harm your organization.  Strengths and weaknesses are internal to your organization which are moreRead More »Unlock The Truth By Performing A SWOT Analysis

Where Does Your Organization Want To Be?

Reading Time: 6 minutes It’s only three short months until we find ourselves in a new year and that means it’s time to start thinking about planning. The natural instinct when planning is to immediately jump to tactics. What are we going to do and how are we going to do it? However, there is more to planning than developing tactics. Much more. When I sit down with a client, tactics are one of the last things we go over. The first thing IRead More »Where Does Your Organization Want To Be?

Spark Interest And Loyalty With Storytelling

Reading Time: 5 minutes Everybody likes a good story. We spend billions of dollars a year going to the movies to see stories play out on the big screen, watching them on television, anding read them in books. We use them to illustrate how our day went or why the person who cut us off on the way home is a jerk. Stories are great fun but they can be more than mere entertainment. In the business world, we use them to persuade andRead More »Spark Interest And Loyalty With Storytelling

Is All Awareness the Same?

Reading Time: 5 minutes Awareness is an important step on the journey to making a purchase. Without it out a prospect will never have the chance to become a customer.  Through conversations, I’ve found that awareness is usually what businesses are most concerned about.  However, the trap many fall into with awareness is that it is the most important step. If only they knew about your product surely they would buy it. Right?  Probably not. Awareness is just one step. It’s arguably not evenRead More »Is All Awareness the Same?

What is Native Advertising?

Reading Time: 6 minutes Native advertising is a term that you’ve probably heard but wasn’t quite sure what it was. After all, advertising is advertising, isn’t it? I have often said that marketing communication can be confusing. It covers so many different things that it can be hard to keep track of everything let alone keep up with it. Native advertising falls under paid media because advertising always involves some sort of cost. With advertising in the title, you feel like you should knowRead More »What is Native Advertising?

How To Harness Creativity For Business Results

Reading Time: 5 minutes A couple of weeks I talked about creativity and what it means in a business environment. More specifically when it comes to digital marketing and public relations which I refer to as marketing communication. From a business perspective, you employ creativity when you solve a problem. This, of course, is easier said than done. It’s one thing to say you need a creative solution but it’s a completely different thing to do it. For creativity to work requires a certainRead More »How To Harness Creativity For Business Results

Creativity Isn’t Just Limited To The Arts

Reading Time: 5 minutes I have found myself thinking about creativity quite a bit lately. Normally when I think of it, it’s in the context of the arts such as music, painting, stories, movies, television shows but does it have a greater reach? Just because we aren’t creating a piece of art doesn’t mean one isn’t creative. It would be a mistake to believe that creativity only lies with the arts. There is plenty of creativity in marketing, public relations, advertising, and business inRead More »Creativity Isn’t Just Limited To The Arts

What Is The Buyer’s Journey And How Will It Help Your Business

Reading Time: 5 minutes There are many useful tools and models to help your marketing communication efforts such as the PESO model but have you ever considered the buyer’s journey? It’s a great way to flip the marketing funnel and understand the journey from the viewpoint of a prospect. This is important in helping you create content and messaging that will resonate. The marketing funnel is more about you. The buyer’s journey is more about them. As you will see as we talk aboutRead More »What Is The Buyer’s Journey And How Will It Help Your Business

Are You A Revenue Marketer?

Reading Time: 4 minutes Revenue is the lifeblood of businesses. To get it, some will spend millions on marketing while others spend next to nothing. The amount that spent can depend on many things but the biggest issue will be how much you can afford. Not everybody has the luxury of a million budget. Of course, you don’t necessarily need a million dollar budget to be successful. You can have great success with much less. It’s not how much you spend, it’s how it’sRead More »Are You A Revenue Marketer?