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Social Media for Business: Are in or out?

Reading Time: 5 minutesThere is rarely a day that I don’t visit a social media site. It’s much the same for millions of people. The President himself is a frequent tweeter. Like it or not, social media has become part of our everyday lives. It’s not just for individuals. Businesses, non-profits, schools, and even churches are on social media. It can help businesses connect with customers but only if you do it right. For this article, I am going to keep it simple.Read More »Social Media for Business: Are in or out?

The Cambridge Analytica Data Scandal: Should Your Business Stay on Facebook?

Reading Time: 2 minutesUnless you have been in a cabin deep in the woods without access to the outside world, you are probably aware of Facebook’s recent troubles. The Cambridge Analytica scandal has been at the top of the news for the last couple weeks. The coverage culminated last week with Facebook CEO Mark Zuckerberg being called to Washington D.C. for two days of testimony. We didn’t learn anything new but it did make for good headlines. I’m in a marketing communication groupRead More »The Cambridge Analytica Data Scandal: Should Your Business Stay on Facebook?